martes, 26 de julio de 2016

The Books Every Startup CEO Should Read

Since I’m always talking about the books I’ve read, I often get asked for book recommendations, especially by fellow Startup founders.

This morning Nick Rellas the CEO of Drizly asked me for a list of must-readbooks, so I quickly put together this list.

I think every Startup CEO & Founder would benefit from reading the books on this list.

Sorted by books I’ve re-read the most:


The Hard Thing About Hard Things — The only “real” business book. This book captures what it is like leading a startup.

Made in America — The story of how Sam Walton created Wal-Mart and became the richest man in the world. I have stolen many concepts from this book including the concept of Servant Leadership. Read 3x.

Seeking Wisdom — I can’t remember how I first found this book years ago, but it’s been on my nightstand ever since. I continuously read this book finding new gems each time.

Zingerman’s Guide to Giving Great Service — If you care about creating agreat customer experience read this book.

Managing Oneself — buy this tiny book by Peter Drucker and re-read it every five years.

Behind the Cloud — The story of Salesforce from its founder & CEO, Marc Benioff.

Let My People Go Surfing — The story of the founding of Patagonia and more importantly how to build a company with strong values.

Positioning: The Battle for Your Mind — This and Influence: The Psychology of Persuasion are the best books on Marketing. These books will teach you why you buy the things you do.

Meditations — So deep you need to re-read this book every few years.

Practicing The Power of Now — The best way I’ve found to deal with the daily anxiety of running a business is to focus on the “Now.” Start practicing with Tolle’s book.

Influence: The Psychology of Persuasion — I’m reading this book for the 3rd time now. The best book there is to understand the cognitive biases we all use to make decisions.

Entreleadership — If you want to learn how to work on your business, not in it, read this.

Setting the Table — I’m obsessed with great customer service. Nobody knows delivering great service better than Danny Meyer, one of America’s leading restauranteurs.

The Big Moo — So many great Seth Godin books to read, I’ve read all of them. I always come back to two books, Purple Cow and The Big Moo, a companion book to the Purple Cow.

Re-Imagine! — Too many great Tom Peters books, start with this one.

High Output Management — The book that started the recent OKR trend used by Google and many other companies to manage priorities.

Predictable Revenue — This book is a great guide to running a sales team from an early Salesforce.com sales leader. I had a hard time choosing between this book and The Sales Acceleration Formula (read both).

NOTE CREDIT: http://davidcancel.com/the-books-every-startup-ceo-should-read?ref=quuu&utm_content=buffer1948b&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer