5 Lesser Known Google Analytics Reports That Can Help Increase Conversions

Have you ever been wondered how to use the Google Analytics (GA) reports efficiently for enhancing the conversions of your website? Due to the immense data available on the different advantages of using Google Analytics reports efficiently, it sometimes becomes difficult for social media experts to decide which of these GA reports will go in favor of their businesses and their successes.

Google Analytics reports are frequently used by ecommerce sites for assessing their site’s performance and conversion rates, but it is not so easy to predict as to which of these reports really help in boosting conversion rates of their websites.

Standard Reports Categorization in GA

Although, GA comes with 78 different standard reports, but I am going to list here five important custom reports of GA that could be used efficiently for enhancing the conversion of your ecommerce site:

• Traffic Source report

• Audience reports

•  Content report

• Ecommerce Overview report

•  In-Page Analytics Reports

1.Traffic Sources Report

As the name suggests, the Traffic Sources report is used to provide information related with the traffic on a particular website. This report could be accessed by clicking the TRAFFIC SOURCES section on the left hand toolbar of Google Analytics dashboard. You can also obtain every bit of information about the incoming traffic on your website using this report, which includes:

• Did your website searched by using the URL of your website?

• What keywords have been used by the visitors on search engines to locate your site?

• Do the people visit your site due to your Facebook or twitter updates or simply due to your monthly newsletters mailed to them?

By understanding the mediums through which your traffic is coming to your website, you can learn where to invest properly to gaining maximum profit. You will also get to know that there are majorly four mediums from where the traffic comes to your website, which includes:

• Search engines

• Direct traffic

• Other websites

• RSS feed

While a good website must get equal amount of traffic from all these sources, if your site lacks in getting traffic in any of these sources, you could work hard and invest more to get the sufficient traffic to your website, which will ultimately enhance your site’s conversions.

2.Audience Reports

The Audience reports of Google Analytics offer profound information of your website’s traffic along with the user behavior on your site. Apart from this, the Audience report is also designed to offer information related with various aspects of the users coming to your website like:

• How the audience consumes and reaches your site’s content? (It includes Mobile and Technology)

• Who are your audience? (It includes Demographics, Geo, and Interest)

• User engagement and loyalty (It includes Behavior)

All these information are very useful in determining the user behavior and their preferences, which is necessary for understanding the causes of conversions on a particular website and hence, you can use this information efficiently before investing more in reaching your target audience.

For navigating this report, you have to select “Audience” from the left hand toolbar of Google Analytics Dashboard, which will display the Audience Overview:

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